Amazon, is an American electronic commerce and cloud computing company with headquarters in Seattle, Washington. It is the largest Internet-based retailer or Etailer in the world by total sales and market capitalization. The customer centric company is aiming to create a platform where it is possible to virtually buy anything under the sun. The company continues to relentlessly focus on using, investments in technology and innovation to transform the lives of customers and all their partners. Amazon India strives to transform the way Indians shop and sell in the Indian market. Amazon is nominated as one of the most impactful brands in 2016 by ERTC and researched by BAR Asia.