BARC Asia​

“Have a break have a Kit Kat” is the oldest tagline of the iconic Kit Kat. It is crisp wafer fingers covered with choco-layer. It is known to have a unique finger format with a ‘breaking' ritual attached to it.

Triumph of Celebration:

The square shape in the early years was made with the vision of a bar that could with be easily packed up with the worker’s lunch. The size of the Kit Kat bar aligns with countries and their diverse cultures.

Brand Quotient:

Kit Kat is layers of wafers called fingers covered with chocolate. The number of fingers varies country wise. It is one of the most successful brands in the world and every year over 12 billion Kit Kat fingers are consumed around the globe. They have an emerging market with more than 200 marvellous flavours.

Trailblazing:

Nestlé has invested largely in Digital media creating a Social Break Widget. Kit Kat differentiates itself by multiple product packaging and differential sizes like three fingers in Middle-East or half stick in Japan. The word “Break” has a high recall value as it implies taking a break in daily hectic lives.

Cutting Edge:

Kit Kat also resembles “kittokatsu” which translates “surely win” and is considered a Japanese good luck. They first introduced the orange flavour followed by dark chocolate, soy sauce, green tea, crème brûlée.

Brand Commitments:

Nestlé Kitkat started with ‘My Travel Break’ aimed at giving consumers a relaxing break and launched a series of four videos, each capturing the serenity, and beauty of the wonders of India.

Brand Facts:

Kit Kat got its name from a literary club Kit cat.

Master Stroke:

Kit Kat introduced two new flavors to the United States in 2020: Lemon Crisp and Rasberry Crème.

Nestlé Kit Kat

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