BARC Asia
McDonald’s
Hardcastle Restaurants Pvt. Ltd. (HRPL). owns & operates McDonald’s restaurants across West and South India. It has a Master Franchisee relationship with McDonald’s Corporation USA and has been the custodian of the brand since its inception in 1996.
Triumph to Celebration:
Taking great pride in their food, it is made with the best quality, fresh ingredients which are sourced from our local suppliers in India who have been their partners for over two decades. Being customer centric they been continuously enhancing menu and nutritional choices in response to customers’ needs and nutrition preferences.
Brand Quotient:
From humble beginnings as a small restaurant, McDonald’s is proud to be the world's leading food service brand with more than 36,000 restaurants in more than 100 countries. Their growth story has been built on outstanding quality and trust with over 300 outlets in India.
Trailblazing:
They are listed as one of the country’s largest chain of Quick Service Restaurants, serving millions of customers every day. They have been at the peak with innovations like drive through restaurants, products like McNuggets, Happy Meals and a lot more.
Cutting Edge:
Prioritizing the well-being of customers they have worked hard on the recipes and menu choice to reduce fat, salt and sugar in their food and provide wholesome food choices. India took the leadership to offer vegetarian variant in the McDonald’s system.
Brand Commitments:
In a bid to encourage its customers to vote, McDonald's India launched a consumer focussed initiative to reward every citizen who cast their vote in the civic elections.
Brand Facts:
By 1958, McDonald’s had sold its 100 millionth hamburger.
McDonald’s first global ad campaign, “i’m lovin’ it” is launched in Munich, Germany on September 2.
Master Strokes:
Global McDelivery Day is celebrated on July 26 to support the global launch of McDelivery with Uber EATS.
Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.