BARC Asia
Harpic
Launched in England, Harpic toilet bowl cleaner has been successfully developed and is now an iconic brand in India. The brand has promised uncompromised hygiene through products that offer superior cleaning and believes that sanitation is key to human progress. Harpic provides a full range of liquid toilet bowl cleaners, tablets, wipes, toilet bowl blocks, cistern blocks.The brand ethos is to ensure access to hygienically clean toilets as they are critical for the health & prosperity of families.
Triumph of celebration:
Harpic has been championing sanitation in India and is the undisputed market leader in the liquid toilet cleaner category. Having been consistently rated as one of the most trusted homecare brands in the country by steadily driving the importance of sanitation and hygiene, Harpic has won the confidence of over millions of Indian households.In its endeavor to create a cleaner world, Harpic has continuously brought about innovation and offered superior cleaning and water efficient products by promising uncompromised hygiene and minimizing impact on the environment.
Brand Quotient:
For nearly 100 years, Harpic has been committed to providing access to clean and hygienic sanitation solutions across the world. As a responsible and committed brand driving behavioural change towards toilet sanitation, it has undertaken multiple initiatives to champion the cause including partnering with the Government of India to support the Hon’ble Prime Minister’s flagship initiative, ‘Swachh Bharat Abhiyan’.
Understanding the need to make sustained efforts to ensure water usage efficiency, Harpic is also a part of a nationwide water conservation campaign- ‘Mission Paani’. With this initiative Harpic is looking at increasing water efficiency within households and drive responsible water usage. The aim is to change attitudes and behaviour to improve water use efficiency.
Cutting Edge:
RB has always stood for purpose driven initiatives that make a difference in people’s lives, providing solutions for healthier and happier homes is at the heart of the organization strives to achieve every day.
Harpic’s campaign in line with the Government’s ‘Swachh Bharat Abhiyaan’ as a part of ‘Banega Swachh India’in 2017 was a first-of-its kind education drive focused on curbing open defecation by sensitizing and dissuading people from defecating in the open. This was one of the biggest behavioural change agendas taken on by the brand.
Last year, at the Maha Kumbh Harpic launched its ‘Hoga Toilet Vidhi Ka Gyaan, Toh Badhega Kumbh ka Maan’ that requested visitors to flush water every time they use a toilet as a sign of respect to the next person using it. The Kumbh activation was one of the biggest on ground behavior change programs where Harpic reached out to 150 million visitors via wall paintings, street plays, toilet branding, sampling to drive behavior change.
Harpic’s mission to champion sanitation and hygiene has set the brand in a different league. Through its associations and partnerships with multiple corporates, government bodies, NGOs and brand ambassadors, Harpic has created a remarkable difference and continues to drive the much-needed change across markets and local geographies.
Trailblazing:
62 per cent of water used at home is used for cleaning and 20 per cent is used for toilet cleaning. Harpic through its initiative ‘Mission Paani’ is educating consumers on water conservation and the importance of using superior cleaning products that are water efficient and help save millions of litres of water.
Harpic’s ‘Banega Swachh India’ was a classic case of offering solutions on Hygiene and Sanitation by bringing about a change in children and mothers about its dire need. Taking on the agenda of ending open defecation to help save the future of our nation, our children, by reducing disease transmission, which are important for childhood cognitive development and providing dignity to girl child and women.
Last year, Harpic launched Harpic World Toilet College in Aurangabad, Maharashtra in association with the World Toilet Organization (Singapore) and Jagran Pehel, aimed at reaching out to sanitation workers who work in adverse conditions cleaning sewers and thereby facing severe health issues and sometimes death. Through an effective curriculum, the College has introduced an enabling program for sanitation workers. The program has helped the workers in their skill development and improvement of their socio-economic standard by providing better employment opportunities. In less than a year, the college has successfully trained 3200 sanitation workers and helped secure sustainable employment opportunities in reputed and recognized national and local organizations or companies.
Brand Commitment:
To drive business with purpose by creating superior products that are relevant to the local markets and championing sanitation and hygiene in India since that is the key to human progress.
Brand Facts:
For nearly 100 years, Harpic has been committed to providing access to clean and hygienic sanitation solutions across the world.
Master Strokes:
Harpic launched Harpic World Toilet College in Aurangabad, Maharashtra in association with the World Toilet Organization (Singapore) and Jagran Pehel, aimed at reaching out to sanitation workers who work in adverse conditions cleaning sewers and thereby facing severe health issues and sometimes death.
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