BARC Asia​

Steel Authority of India Limited (SAIL)

SAIL is the largest steel making company in India. The “maharatna”, SAIL, traces its origin back in 1973, the emerging phase of our nation.

Triumph of celebration:
Since its inception, they have provided sound infrastructure for industrial development along with technical and managerial expertise. Their steel plants are principally located in the eastern and central regions of India close to domestic sources of raw materials.

Brand Quotient:
The Government of India owns 75% of SAIL’s equity. However, they enjoy significant operational and financial autonomy by the virtue of the Maharatna status. They produce a laudable range of steel including customized steel. A nation-wide spread of Warehouses, Dealers and a team of seasoned Application Engineers ensure swift delivery and meeting requirements.

Trailblazing:
They cater also to the needs of Railways with products like rails, wheels, axles, wheel sets as well as galvanised products and pig iron. They export mild steel and pig iron. SAIL products have berthed successfully in many countries like Japan, China, Korea, Singapore, Austraila, across Europe like Germany, France, Belgium and many neighbouring countries like Nepal, Sri Lanka, Bangladesh and so on.

Cutting Edge:
To penetrate the hinterland of the country, SAIL developed a Rural Dealership Scheme. They provide roofing materials and steel rebars maintaining contemporary dimensions of rural lifestyle. With the largest steel network, SAIL envisions to shape the objective of the ease of procurement and essential steel supply to the common Indian.

Brand Commitments:
Before Corporate Social Responsibility became the buzzword, SAIL stands for socio-economic development of its neighbourhood and communities around their plants and units. They have adopted 79 villages and provided them medical & health services, education, sanitization.

Brand facts:
SAIL has 5 integrated Steel Plants.

Master Stroke:
SAIL provided defence grade steel for Indian Navy INS Kamorta.

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