BARC Asia​

REDMI

Redmi is a smartphone in a budget category manufactured by Xiaomi and was first introduced in July 2013. It is available as smartphones and tabloids with android operating system.

Triumph of Celebration:
It can be broadly categorized with display screens upto 5” and Redmi Note series with display exceeding 5”. Redmi varies from other Xiaomi phones in terms of their pricing. It uses comparatively cheaper components and is more pocket friendly.

Brand Quotient:
It uses Xiaomi MIUI operating system which is basically a variant of Android. Redmi phones are widely available in Asian & European countries. Within a span of 4 years since it was launched it has grown by leaps and bounds. It is one of the most popular choices especially among the youth which is essentially because of the pricing it offers.

Cutting Edge:
The various models of Redmi are Redmi1, Redmi 1S, Redmi 1S 4G, Redmi 2, Redmi 2A, Redmi 3, Redmi 3S, Redmi Pro, Redmi 4, Redmi 4X, Redmi 5, Redmi 5Plus etc & the Redmi Note series.

Trailblazing:
Redmi Pro, one of its most popular models comes with Dual Camera System, USB-C, and OLED display. As per the Wallstreet Journal, Xiaomi took a major leap in capturing the Chinese smartphone market leaving behind Samsung in the second quarter of the 2014 fiscal year.

Brand Commitment:
Redmi phones are available in all major retail outlets and online shopping portal.

Brand Facts:
Redmi 5 and 5 Plus launched in the year 2017 is the first in its series to feature a 18:9 screen aspect ratio.

Master Strokes:

It uses comparatively cheaper components as opposed to other Xiaomi phones making it much more budget friendly.

Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.