Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.
Loreal is a personal care company having its headquarters in Clichy, Hauts-de-Seine and registered office in Paris, France. It is one of the largest cosmetic company in the world with products ranging from hair colour, sun protection, make up, perfume, skin care, perfumes etc.
TRIUMPH OF CELEBRATION
Loreal has a vast array of international brands under its umbrella like L’Oreal Paris, Garnier, Maybelline New York, urban Decay, Guy Laroche, Paloma Picasso, Diesel to name a few. It fully understands the market needs and comes up with superior products that undergoes various stages of precision and quality check.
BRAND QUOTIENT
Loreal believes in advanced technology for innovation, harmless method of manufacturing to ensure complete safety of their customers and expert guidance on various types of skin & hair.
CUTTING EDGE
Lorealjassix research & development centres across the world. Two in France; Aulanyandchevilly one in in Japan, one in US, one in China & India each. The research team had developed a reconstructed dermatological skin model which provides an alternative to animal testing.
TRAILBLAZING
Loreal Institute for Ethnic Hair & Skin research was formed in 2003 which basically focusses on the African American hair and skin among other ethnicities. The Loreal Global Hair Research Centre was opened in Paris. This functions as the headquarters for international hair colour, care & styling.
BRAND COMMITMENT
Loreals main focus is come up with products that caters to people across all culture, race and ethnicity soecially the emerging market which is now over 50% of the entire market.
BRAND FACT
• It is one of the world’s largest cosmetic company.
MASTER STROKE
• It has six worldwide Research & Development centres across the world.