Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.

Industrial Credit & Investment Corporation of India mainly known as ICICI Bank is one the of the foremost Indian multinational banking & financial services company with its headquarter in Mumbai and registered office in Vadodara. Ms Chanda Kochar is the current MD & CEO. It was founded in 1994.


TRIUMPH OF CELEBRATION

ICICI bank offers a gamut of banking products like life & non-life insurance, investment banking, venture capital, & asset management. It operates through a chain of corporate and retail customers through a variety of delivery channels. It has 4850 branches and 14404 ATMs in India and is operational in 19 countries.


BRAND QUOTIENT
In 2000 ICICI bank became to the first bank from India to be listed on New York Stock Exchange. In 2001 ICICI Bank merged with two of its wholly owned subsidiary, ICICI Personal Financial Services Limited & ICICI Capital Services Limited. In 1996 it acquired SCICI, a financial institute located in Mumbai. In 2010, ICICI Bank acquired Bank of Rajasthan for 30 billion.


CUTTING EDGE

ICICI Prudential Life Insurance, ICICI Lombard General Insurance, ICICI Securities, ICICI Prudential Asset Management, ICICI Prudential Trust Limited, ICICI Venture Fund management, ICICI Home Finance Company Limited ec are among its domestic subsidiaries. 


TRAILBLAZING

ICICI Bank has won numerous awards since its inception like; “The Asian Banker Excellence in Retail Financial Services Program” by Asian Banker in 2003; “Best bank in India Award by Euromoney Maagazine in 2004", “Bank of the Year 2006 India by the Banker” Golden Peacock Innovative Products 2012 etc.


​BRAND COMMITMENT

Reliailty & reputation and complete transparency are the main attributes of the company. Over the years it has diligently worked towards providing its customers the best banking experience.


​BRAND FACT
• It was the first Indian bank to be listed in New York Stock Exchange. 


MASTER STROKE

• It has 4840 branches and 14404 ATMs in India.

BARC Asia​

ICICI BANK