BARC Asia
INDOSAT OOREDOO
Indosat Ooredoo was established as the first foreign investment company in Indonesia that provides international telecommunication services using an international satellite.
TRIUMPH OF CELEBRATION
With a momentum to move forward the company is more focused and efficient through restructuring, modernization and mobile network expansion, and initiatives to reach operational excellence.
BRAND QUOTIENT
The strive to be an organization focused on subscribers, reaching 58.5 million, supported by network enhancements and sustainable product innovations.
CUTTING EDGE
They strive for excellence through continuous service improvement and refinement. With an empowered high performing team, they take a leap towards delivering value for money and earning customer’s trust. Indosat Ooredoo also aims to create a pool of talent of digital startup and content creator and also aimed to nurture young generation as future techopreneurs.
TRAILBLAZING
Indosat merged with its three subsidiaries, which include Satelindo, IM3 Ooredoo and Bimagraha, to become the leading mobile operator in Indonesia. Qatar Telecom (Qtel) Q.S.C. (Qtel), through Indonesia Communications Limited (ICLM) and Indonesia Communication Pte. Ltd. (ICLS), indirectly acquired 40.81% of Indosat's shares. The Indonesian Government and the public own the remaining 14.29% and 44.90% of the remaining shares respectively.
BRAND COMMITMENT
Taking active role encouraging the use of digital technology as early as possible. Indosat Ooredoo hold coding class program to develop mobile application and game. Ooredoo has been encouraging and educating the young generation to innovate in the field of wireless digital application and to promote then to develop these innovations into promising and successful businesses.
BRAND FACT
• Indosat Ooredoo’s INSPERA initiative has focused on empowering Indonesia’s rural ‘womenpreneurs’, by offering functional training through the use of mobile technology while providing guidance and working capital, teaching them independence and resourcefulness.
MASTER STROKE
• They received the Indonesia WOW brand award.
Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.