BARC Asia
China Unicom (Hong Kong) Limited, a company connecting the world along with a network across China, was incorporated in Hong Kong, February 2000.
TRIUMPH OF CELEBRATION
The Company is committed to being a creator of smart living, customer-centric, global innovator and improving the quality of products and services continuously to fulfill customer needs. Future products and services will be developed in a "smart" way.
BRAND QUOTIENT
It provides full range and high quality information and telecommunication services, including mobile broadband (WCDMA, LTE FDD, TD-LTE, 5G), fixed-line broadband, GSM, fixed-line local access, ICT, data communications and other services. They have mobile billing subscribers of about 315 million, of which 4G subscribers of about 220 million, fixed-line broadband subscribers of about 81 million, and fixed-line local access subscribers of about 56 million.
CUTTING EDGE
They deepened Internet-oriented transformation and proactively promoted China Unicom's "Five New" establishment. The integrated O2O channel regime came into full swing, as the Company made vigorous efforts to expand cross-sector touchpoints. Sub-division contracting on all fronts were introduced motivating frontline staff to better identifying the critical needs of customers and create new demands.
TRAILBLAZING
Key products such as Tencent King Card and "ice-cream package" were promoted in full efforts, contributing to the growth in revenue and return. The innovative online acquisition models adopted to broaden and strengthen online marketing.
BRAND COMMITMENT
The Company is focused on VIP customers in key sectors, leveraging information platforms + application privileges' as teaser supported by the Internet-oriented marketing tools and the synergetic O2O marketing model, leading to vertical customers.
BRAND FACT
• On 1 June 2001, they were included as constituent stock of the Hang Seng Index.
MASTER STROKE
• They were one of the "Fortune Global 500" companies for consecutive years.
CHINA UNICOM LTD.
Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.