Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.
BARC Asia
Union Bank of the Philippines also known as Union Bank is a publicly-listed universal bank. The Bank distinguishes itself through unique branch sales and service culture, superior technology, and centralized backroom operations.
TRIUMPH OF CELEBRATION
Union Bank of the Philippines has achieved various citations and certifications including ISO 9001:2000 Quality Management System (QMS) Certification for its Central Processing Services in 2008, making it then the FIRST and ONLY bank awarded for its entire centralized backroom operations. In 2010, the Bank received ISO 9001:2008 certification, an upgrade from the previous.
BRAND QUOTIENT
The clientele of the bank includes middle-market, retailand corporate customers, and also the major government institutions. The major shareholders of Union Bank as of September 30, 2017, were Aboitiz Equity Ventures, Inc. ("AEV"), Social Security System ("SSS") and Insular Life Assurance Company, Ltd. ("Insular Life").
CUTTING EDGE
The unique branch sales and service culture of Union Bank ensures effective and quality service and also mitigates operational risk. Union Bank’s distinct central backroom operations offer scalable, responsive and secure transaction processing.
TRAILBLAZING
Allied with its quest to be the leader of technology-based banking in the Philippines, the Bank makes every effort to uplift its systems and processes to be at par with best practices and international standards.
BRAND COMMITMENT
Superior technology enabled delivery of online, real time business solutions to fulfill the customers’ diverse and changing requirements. The Bank believes that the use of operational structure and technology and marketing has allowed it to secure and capture a loyal customer base, and to attain high levels of productivity and efficiency.
BRAND FACT
• In March 2014, Union Bank successfully obtained ISO 22301:2012 Business Continuity Management System Certifications.
• The Bank also achieved ISO 9001:2008 certifications for its Customer Service Group in 2012.
MASTER STROKE
• The Bank’s unique branch culture ensures efficient and quality service as well as mitigates operational risk.
• Its centralized operations enable the Bank to provide responsive, scalable, and secure transaction processing.