BARC Asia
Hyundai group is a multinational conglomerate which is headquartered in Seoul, South Korea. It was initially founded in 1947 as a construction firm by Chung Ju-Yung. The brand Hyundai is mostly known for its automobile.
TRIUMPH OF CELEBRATION
Operator of the world’s largest integrated automobile manufacturing unit, the Hyundai Motor Company manufactures 1.6 million cars in a year in the Ulsan factory based in Seoul, South Korea. Hyundai’s ix35 has been certified with LCA (ISO 14040) and DfE (14062) certification which ensures the environmental-friendly characteristics of the car as well as the manufacturing process. The Ulsan factory houses cutting-edge technology that ensures minimal environmental impact during the production as well as the waste-management process. This factory was certified with ISO 14001 for environmental management. Hyundai is also recognized for being one of the best automakers in the world and most fuel-efficient automobile makers in America.
BRAND QUOTIENT
Kia Motors and Genesis Motors along with Hyundai Motor Company are the constituents of the Hyundai Motor Group. Hyundai Motor Company owns 38.2% of Kia Motors and fully owns the luxury vehicle manufacturer Genesis Motors. Hyundai also owns 10.5% of Daimler Chrysler, Daimler-Hyundai Truck corporation is a result of this connection. Hyundai vehicles are sold through 5000 dealerships in 193 countries around the world. This motor giant has research and manufacturing centers in China, Czech Republic, India, North America, Pacific Rim and Turkey.
CUTTING EDGE
For Hyundai Motors, safety, design an innovation has always been the way for the future. Smart Traffic Jam Assist, Interactive Voice Recognition, Night View are some of the smart technologies the company has been working on. The company is working on electric all-wheel drive systems and ideal weight distribution on the car’s body along with other additional features that will help Hyundai enhance the car’s performance in the coming years. The group has also been focusing on developing eco-friendly solutions to promote sustainable growth of the company as well as keeping in mind the impact Hyundai has in the environment.
TRAILBLAZING
Hyundai Motors has plans to invest in Research and Development to lead the market in terms of technological innovation. On- going efforts to improve sales and services experience for the customers and development of products that are to be launched in the future are the reasons Hyundai believes will strengthen the brand. In addition to this, Hyundai will continue to develop more stringent quality verification systems at the pro-production and Research and Development processes. They have plans to improve the manufacturing process by working effectively and efficiently with the labor union.
BRAND COMMITMENT
Hyundai has come up with a new vision for the company which says “Together for a better future”. Hyundai has been leading in terms of social campaigns around the world proving it’s commitment towards its credo. As a part of the company’s Corporate Social Responsibility, Hyundai has been organizing programs in six different sectors. Through Dream Moves, the company supports young people and their startups, Easy Moves was created to help disable people with mobility, and Green Move is an initiative taken to save the environment. Populating the grassland of Zhenglan Qi, China with native flora is a project under Green Move.
BRAND FACT
• In the year 1986, Hyundai sold over 168,800 cars. This year the company set record for the most automobile sold in a year.
• Operator of the world’s largest integrated automobile manufacturing unit, the Hyundai Motor Company manufactures 1.6 million cars in a year in the Ulsan factory based in Seoul, South Korea.
MASTER STROKE
• Hyundai is also recognized for being one of the best automakers in the world and most fuel-efficient automobile makers in America.
• Hyundai vehicles are sold through 5000 dealerships in 193 countries around the world.
HYUNDAI
Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.