BARC Asia​

Pioneering start with innovation and continuous growth in the digital era, LG electronics was established in 1958 acquiring technological expertise by manufacturing appliances like radios and TVs.

Blaze to Brilliance:
Their foundation is based on transparent management practises. LG electronics is committed to winning by the rules and pledge to comply with local laws and regulations and hold highest standards of business conduct.  With assertive global business policy they play active role in world market.

Brand Quotient:
With around more than 75,000 employees they have 118 local subsidiaries. To enhance the digital TV experience they unveiled a range of TVs like the LED and OLED TV with 4K Resolution. To reduce the burden of household chores they have solutions like Dishwasher, refrigerators, microwave ovens and revolutionary washing machines.

Trend Setting:
They strive to establish an ever-lasting relationship with their customers through highest satisfaction. Their symbol marks the corporation of their pillars of energy, humanity and technology. They ensure product safety as the fundamental value of the project shaping corporate culture for no safety compromise.

Leading Edge:
The LG Signature Series provides home appliances which have the essence of cutting edge designs, craftsmanship and premium materials delivering new experiences with a package of useful innovations. They support sustainable development maintaining their values towards customers, stakeholders and the environment with a Product Take Back regulation where they evaluate the recyclability improving the protection of natural resources and environment.

Brand Commitments:
Advancing in technology they believe in being accessible to people with disabilities ensuring full benefits through their appliances. Their appliances like the mobile, TVs, Laptops and even dish washers have developing voice controls.

Brand Facts:
LG’s symbol has a stylized image of a human face communicating their attributes.

Master Stroke:

They have a range mosquito repellent split air conditioners.

LG Appliances

Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.