BARC Asia
Audi
The Audi group celebrates being among the world’s leading producers of premium cars playing an instrumental role in shaping mobility with digitalization, urbanisation and sustainability.
Blaze to Brilliance:
Their key message is “Vorsprung durch technik” which is “Advancement in technology” is the company’s expertise since 1971. With the potential to revolutionize mobility with expertise and passion they carve “The New premium” blending mobility with sustainability, digitalization and urbanisation. Their customers cultivate innovative driving technologies reducing ecological footprints.
Brand quotient:
This leading luxury automobile brand completed 108 years since its establishment in August 1910. With over 90,000 employees and a network of 100 countries worldwide they have made 1,878,105 deliveries. The symbol Auto Union is made up of 4 rings representing merger of Audi, Horch, DKW and Wanderer as the branding emblem.
Trend Setting:
Audi has founded the Audi.JKU deep learning centre to promote automated and autonomous driving with the help of AI systems. They visualise this as an opportunity to ensure complete safety with utmost comfort for consumers. The Audi e-tron is the first fully electrified car and a perfect synthesis of sports car like agility and precision augmented by directional stability along with vegan interiors.
Leading Edge:
They have teamed up with part-time scientists to manufacture a lunar rover to compete in a space race which will be funded by Google. The Audi Lunar Quattro will be an independent drive hosting Audi mechanics and aesthetics.
Brand Commitments:
Along with ecological mobility they ensure safety of drivers and passengers focussing on R&D. They are the first company to perform a legitimate crash test.
Brand Facts:
5000 parts and 70 hours build an R8, one of the best in their collection.
Master Stroke:
Audi named Shelly was autonomously driven in the Rocky Mountains up to 14,000 feet in elevation.
Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.