BARC Asia
Tata Sky is a direct broadcast satellite television provider in India, using MPEG-4 digital compression technology, transmitting using INSAT-4A and GSAT-10 satellite.
BLAZE TO BRILLIANCE
Incorporated in 2001, Tata Sky Ltd is a joint venture between Tata Sons and 21st Century Fox. Tata Sky offers customers interactive services as well as a variety of channels ranging from entertainment, sports, movies and music to news and documentaries in DVD quality picture and CD quality sound.
BRAND QUOTIENT
Tata Sky aims to revolutionise Indian home entertainment by empowering television viewers with Choice, Control and Convenience through a wide array of programming choices and interactive features.
LEADING EDGE
Tata Sky has leased all 12 Ku-Band transponders on ISRO’s Indian satellite, INSAT 4A, keeping in mind local requirements. The satellite enables Tata Sky to offer superior picture and sound quality with a wide range of channels.
TRENDSETTING
SKY is an iconic brand symbolizing a range of fantastic entertainment products and services. Sky is Europe’s leading entertainment company. As a result, Sky brings to Tata Sky the reputation of more than two decades of experience in satellite broadcasting.
BRAND COMMITMENT
The Tata Sky field force of approximately 3000 service installers are complemented by high-end 24x7 call centres, manned by multi-lingual customer service associates, trained to solve all customer problems.
BRAND FACT
• Partnered with global leaders in the space of digital technology to bring a state-of-the-art satellite television service to India.
MASTER STROKE
• Offers customers interactive services as well as a variety of channels ranging from entertainment, sports, movies and music to news and documentaries in DVD quality picture and CD quality sound.
TATA SKY
Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.