BARC Asia
SONY APPLIANCES
SONY APPLIANCES
Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.
Sony Corporation is a Japanese multi-national corporation that manages diverse businesses including consumer and professional electronics, gaming, entertainment and financial services. Founded in May 7, 1946 in Konan, Tokyo, is it one of the leading manufacturers of electronic products.
BLAZE TO BRILLIANCE
The Sony Corporation has won numerous national and international awards like Prime Minister’s Hibiscus Awards for Sony EMCS Malaysia KL Tec’s local environmental management system and their activities to reduce the environmental foot print by the Ministry of Natural Resources and Environment (MNRE), Malaysia.
BRAND QUOTIENT
The electronic range comprises of TV & Video, Audio, Digital Camera, Professional Products and Solutions, Semiconductors, etc.
LEADING EDGE
Sony was the first to launch a direct-view portable TV in 1960, and a transistor based videotape recorder the very next year. Sony’s recent PlayStation (PS), the PS4 is an extended entertainment system that enriches the user’s experiences. TriStar Pictures and Columbia Pictures are movie production houses owned by the corporation. Along with this, it also owns TV channels like Animax and AXN.
TRENDSETTING
The Global Challenge Program is a leadership program organized by the Sony Group. Under this program the Sony Group Manufacturing & Operations Corporation (SGMO) send employees to offices in other countries to understand the culture and the dynamics of work workplace outside Japan.
BRAND COMMITMENT
Sony’s Corporate Social Responsibility revolves around seven key areas-Corporate Governance, Ethics and Compliance, Human Resources, Responsible Supply Chain, Quality and Services, Environment and Community Engagement.
BRAND FACT
• The Sony Pictures Entertainment Inc. has a library of over 3,500 motion pictures.
MASTER STROKE
• Sony has forayed into various new fields to create new business opportunities and accelerate the rate of innovation of new products. Life Space UX, Speed Acceleration and Sport Entertainment are new areas the company has ventured into.