BARC Asia
PRESTIGE
The Prestige brand has evolved into the most loved and popular kitchen products brand across India in the last six decades. It started in 1955 by importing pressure cookers and the started manufacturing it in 1959. Today it is India’s largest kitchen appliances brand providing solutions to all kitchen needs. It has products ranging from Pressure Cookers, Cookware, Gas Stoves, Induction Cooktops, Mixer Grinders and all kinds of kitchen appliances. Last year it also took over a British kitchenware company “Horwood Homewares Ltd,” thus expanding TTK’s presence across United Kingdom.
BLAZE TO BRILLIANCE
With the mission to provide quality consumer products at affordable prices, Prestige in Kitchen Appliance Industry operates in different product categories. Prestige is number one in many categories and has substantial market share in leading categories. They have grown over 30 % CAGR from the last decade. The company has been successful in achieving Top of mind awareness among customers and also in creating a niche in the mass premium kitchen appliances segment. It is the only kitchen appliances brand to have extensive exclusive retail outlet pan India – Prestige Smart Kitchen and has led the innovation in key categories such as Multi Utility Clip on pressure Cookers, Hob top Cooktops, Mixer Grinder with Multi-utility jar and has the ability to Leverage in similar categories which appeal to the same audience.
BRAND QUOTIENT
TTK Prestige has stood tall as the market leaders in kitchen appliances. They have come a long way from the pressure cooker to over 700 products today. The wide range of Pressure Cookers, Non- Stick Cookware and Gas stove, Electric Appliances, Cleaning Solutions, Chimneys and Hob Tops, Clip on Pressure Cookers and the quality and unique designs of it attracted the customer. Conquering the Indian Kitchen prompted them to widen their horizons.
LEADING EDGE
The Company’s product innovation journey is focused on the five pillars of Trust, Innovation, Smartness, Health and Modernity. Constant endeavor to satisfy their customers and to help them cook better has been the main thrust at Prestige. This has helped them to retain their core value of trust with all their customers. Since people have been thinking of latest and ground-breaking ways to store and cook food. This initiated the base work of Prestige and since then there has been diversified amount of innovations and gradual evolution in terms of cooking products.
TRENDSETTING
TTK Prestige has come up with highly innovative kitchen equipment which has proven to be of immensely high standard. It's not easy merging good design and good purpose with the right quality, at a reasonable price. But Prestige always finds ways out to get the most innovative ideas out of a raw material. They constantly strive for Innovative smart solutions to meet their customer’s needs.
BRAND COMMITMENT
TTK Prestige Limited, has emerged as India’s largest kitchen appliances company catering to the needs of home makers in the country. Every Prestige brand product is built on the pillars of safety, innovation, durability and trust, making the brand the first choice in millions of homes. The Prestige product range as it is trusted by everyone is varied in numerous ways. First, it's extensive in purpose: you'll find everything you need in your kitchen. And by being synchronized, the range is inclusive in function and elegance at the same time, and at all times.
BRAND FACT
• The brand has national presence with a wide network of distributors and dealers Pan India.
• Has led the innovation in key categories such as Clip on Pressure cooker, ICT with remote, Mixer Grinder with Multi-utility jar, PFOA free Teflon coated non-stick cookware.
• It has a very robust after sales service with over 800 feet on street and more than 220 Service centers.
• It signed Ms. Vidya Balan as brand ambassadors this year from April 2018.
MASTER STROKE
• The only kitchen appliances brand to have extensive exclusive retail outlet Pan India – Prestige Smart Kitchen. Prestige has the highest number of franchisee in the kitchen appliances segment in the country. It has recently re-branded it from “Prestige Smart kitchen to Prestige Xclusive”
• It has been successful in achieving Top of mind awareness (TOMA) among customers and also in creating a niche in the mass premium kitchen appliances segment.
Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.