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“The best or nothing.”
Mercedes-Benz is a global auto-mobile manufacturer based in Germany. This luxurious vehicles manufacturer is a division of Daimler AG.
BLAZE TO BRILLIANCE
Mercedes-Benz has established its reputation all over the world for its safe, efficient, luxurious, stylish, innovative and sustainable line of products. Many Mercedes cars have won “Vehicle of the Year”, “The Most Luxurious Car”, “World Green Car”, etc.
BRAND QUOTIENT
The company now manufactures cars known for luxury, durability and reliability .Sedans, Coupes, SUVs, Convertibles & Roadsters, Hybrid & Electric and Mercedes Vans are the lines of Mercedes-Benz offerings. Under this fall Mercedes-Maybach which is the ultra-luxury version of Mercedes cars.
LEADING EDGE
The crumple zone, ABS, airbags, belt pretentions, ESP, PRE-SAFE, etc. are some of the innovations of the Mercedes-Benz company that are standard automotive features in passenger vehicles today.
TRENDSETTING
Mercedes-Benz’s in-house consulting works in line with the Board of Management to develop innovative strategies for all divisions. Based on reports, China is the largest market for Mercedes Benz cars and a product development department was set up there. Rapid growth in the environment led to the expansion of the department to a functioning R&D Centre.
BRAND COMMITMENT
The Mercedes-Benz Driving Academy was launched with the aim of educating teen drivers through a DMV-certified curriculum. I Mercedes’s Johnny Mac Soldiers Fund provides college scholarships and grants, financial aid for certificate and non-degree programs, and educational counselling to veterans and their families.
BRAND FACT
• The Sindelfingen plant produced its 20 millionth vehicle since its inception in 2015. Since then, the plant has left the production line.
MASTER STROKE
• The crumple zone, ABS, airbags, belt pretentions, ESP, PRE-SAFE, etc. are some of the innovations of the Mercedes-Benz company that are standard automotive features in passenger vehicles today.
MERCEDES BENZ
Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.