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CADBURY
Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.
Cadbury, was commenced in 1824 in Birmingham, England by John Cadbury Since 2010, the company is owned by Mondelez International and is the second prevalent confectionery brand in the world. The brand is active in more than 50 countries across the globe and is well-known for its Crème Egg, Dairy Milk chocolate etc.
BLAZE TO BRILLIANCE
Cadbury has achieved various accolades and awards during its successful journey including consumer super brand, most respected company of India, ranked 5th in FMGC sector, Silver award for manufacturing facility, manufacturing excellence award.
BRAND QUOTIENT
Cadbury India has introduced a wafer-based chocolate known as Ulta Perk. It also launched Cadbury Lite for diabetic customers. Moreover it launched fine dark chocolate and dark chocolate Cadbury Bournville.
LEADING EDGE
The company has a custom to take care of the environment and to enhance the quality of the live. Induri Factory of Cadbury supports in providing safe drinking water to almost 11,000 villagers.
TRENDSETTING
The chocolate products flavor differs depending on the constituents used and the method of preparation. Real chocolates are made from cocoa and its constituents contain cocoa butter and up to 5% vegetable fat. Compound chocolate contain less cocoa and 5% vegetable fat than the real chocolate and hence does not have the same fine qualities.
BRAND COMMITMENT
The mission of the Cadbury India Ltd is “Cadbury means quality” its status is built upon the quality. The commitment of company is to continuously improve and will make sure that its promise is delivered.
BRAND FACT
• In 1948, Cadbury India initiated its operations in India by importing chocolates.
• In 2014, Cadbury India altered its name to Mondelez India Foods Limited.
MASTER STROKE
• Cadbury India functions in five categories including Beverages, Chocolate confectionery, Gum, Biscuits, and Candy.