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The American Power Conversion Corporation was started in a garage in 1981. Through years of innovation, they have been grown to be a flagship brand of Schneider Electric, and the industry leader in physical infrastructure and software solutions. APC is a brand of Schneider Electric, the global specialist in energy management and industrial automation. It is the leading global brand for integrated IT physical infrastructure and software provides reliable power and availability solutions for IT and communications technologies. With the largest community of partners tailoring solutions for home and business networks, APC products enable individuals and businesses to anticipate the unexpected, protecting critical information and data.
BLAZE TO BRILLIANCE
It was established with a focus on research and development of solar electricity. Formed by three electronic power engineers from MIT, APC then opened a Rhode Island-based manufacturing facility in 1986; the company also produced its first UPS that year, the 450AT+, which received a PC Magazine 'Editor's Choice’ award. They are recognized and awarded globally in areas of efficiency, sustainability, connectivity, reliability and safety. In 2007, APC was acquired by Schneider Electric, a multinational European corporation known globally for its expertise in energy management and automation. This led to the establishment of the Critical Power & Cooling Services (CPCS) Business Unit, which now includes the APC and MGE UPS Systems brands.
BRAND QUOTIENT
APC as a proud member of the Schneider family of brands helps to ensure that Life is on everywhere, for everyone and at every moment with the technologies they create. They as the industry leader in integrated physical infrastructure and software, create solutions that help IT professionals anticipate and protect their information and data. It works closely with large ecosystems of partners to understand their business and ensure they have the tools, resources, guidance and support they need to deliver more effective solutions tailored to your specific needs.
LEADING EDGE
They work to eliminate the threat of downtime and ensure the data is accessible when it is needed most by protecting the data transmission path throughout the entire journey, from server to storage to networking device. It contributes to the transformation of a sector that will not slow down and embrace the speed and drive a culture of change by looking for new ways to solve problems and innovate. They keep step with tomorrow’s technology to ensure that there are the best tools available to meet the most important challenges faced today and that deliver increasing value over the lifetime.
TRENDSETTING
APC by Schneider Electric aims to be the most preferred brand for any critical power and cooling solution. It has a positive impact in the minds of the consumers and is synonyms with premium quality, premium brand in the power protection market. It is the first company to introduce software to monitor a UPS to offer green mode option to save energy, APC by Schneider Electric has always been at the forefront in embracing and creating new technologies.
BRAND COMMITMENT
APC’s key brand attributes are – reliability, connectivity, quality and service. It earns and enjoys top recall amongst all competition. “Certainty in a connected world” is their new brand statement which is expressed through three layers i.e., Certainty in their products, Certainty for their community (partners), Certainty for their end user. With over 2000 service partners Pan India APC has one of the largest service networks. Their product replacement policy is unique and best in the market.
BRAND FACT
• Its product replacement policy is unique and best in the market.
• They spend close to 4% of their earning in R&D.
• Products are designed by global product designers and the ergonomics of the product makes it very adaptable to a user’s environment be it a home or an industrial shop floor.
MASTER STROKE
• With over 2000 service partners Pan India APC has one of the largest service networks.
• It has a strong channel partner network of over 10k re-sellers.